Interactive Travel Marketing Online Tourism Digital Strategy Destination Marketing


Travel Companies Destinations CVBs DMOs in Digital Times
November 30, 2007, 8:12 pm
Filed under: DMO advertising, DMO marketing, Destination online marketing, Digital PR, Digital Strategy, Electronic PR, Internet Public Relations, Online Public Relations, Travel PR, ad agency for travel clients, advertising in travel industry, destination marketing, hospitality advertising online, hospitality online marketing, interactive ad agency, interactive travel, internet advertising, internet cvb advertising, internet cvb marketing, internet destination marketing, internet dmo advertising, internet dmo marketing, internet tourism, marketing in travel industry, online communities, online cvb advertising, online cvb marketing, online destination marketing, online dmo marketing, online tourism, online travel video, social media marketing, social networking, social networking tools, tour operator advertising, tour operator marketing, tourism, tourism advertising, tourism marketing, travel 2.0, travel advertising, travel advertising network, travel agent online marketing, travel bloggers, travel blogs, travel industry advertising, travel marketing, travel network, travel podcasts, travel video, web 2.0 | Tags: , , , , , , , , , , , , , , , , , , , , ,

If your Destination or travel organization is only talking about impressions, page views and unique users, then you need to get with the Digital Times.

Yes, that’s right.  If you are putting all your eggs in the CPM basket, you are really missing out on Web 2.0 and eventually Web 3.0.  When the Internet started it was very relevant to talk about impressions and then unique users.  Eventually everyone in the media and travel business focused on page views and clicks too.  But the Internet has grown up and your measurement tactics should too.

 

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