Social Media Marketing:
Protect your brand in a Web 2.0 World using an offense approach – deploy your own Social Network
Social Media Marketing, Web 2.0, Podcasts, Blogs, RSS feeds, Social Networking, Walking Tours, Digital PR, E-zines, Digital Strategy, Booking Engines, Social Bookmarks, Travel Packaging, SEO and PPC or Pay-Per-Click…all of these terms can be somewhat frightening if they are new to you and you are quite sure what they mean. But they don’t have to be because Web 2.0 and other words are your friends, Social Networking is your lifeline…these are the new, innovative ways your travel company, CVB, tour operations, attraction, hotel, DMO, theme park, cottage, Bed and Breakfast or destination can use to market your company and drive users of online communities, such as Facebook, MySpace, YouTube, Flickr, Del.i.cious and similar sites, to an online community created directly on your website.
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Stay tuned for Part II – Becoming an Expert in Online Communities, User-Generated Content and Social Networks Such as MySpace, Yahoo! Travel or Facebook
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