Interactive Travel Marketing Online Tourism Digital Strategy Destination Marketing

Social Media Marketing:

Protect your brand in a Web 2.0 World using an offense approach – deploy your own Social Network

Social Media Marketing, Web 2.0, Podcasts, Blogs, RSS feeds, Social Networking, Walking Tours, Digital PR, E-zines, Digital Strategy, Booking Engines, Social Bookmarks, Travel Packaging, SEO and PPC or Pay-Per-Click…all of these terms can be somewhat frightening if they are new to you and you are quite sure what they mean. But they don’t have to be because Web 2.0 and other words are your friends, Social Networking is your lifeline…these are the new, innovative ways your travel company, CVB, tour operations, attraction, hotel, DMO, theme park, cottage, Bed and Breakfast or destination can use to market your company and drive users of online communities, such as Facebook, MySpace, YouTube, Flickr, Del.i.cious and similar sites, to an online community created directly on your website.

Right now online communities, social media marketing and social networks are among the hottest trends in the industry. By deploying a social network on your website, you will not only create a community to promote your Travel Company or destination, but you will also increase your search engine optimization (SEO) with search engine websites such as Yahoo, Google and MSN. By having user-generated content, such as a social network, on your travel company, CVB, tour operation, attraction or hotel’s website, you are creating an experience for the online community users that is self-sustainable and self-promoting. Moreover, your theme park attraction, hotel, travel services or destination’s traffic will grow through this use of viral marketing because the travelers within your online community or social network are promoting your business, travel company or destination for you.

If you’re interested in creating a social network or online community, such as MySpace, Yahoo! Travel, Facebook on your travel organization or destination’s website, Travel Spike can create a completely turn-key social network for you that online community users will bookmark with Social Bookmarking Tools like Digg, Del.i.cious. We can personalize the social network to tailor to your CVB, tour operation, hotel, B&B, travel company or DMO with personalization on interests like Dining, Wine Tasting, Golf, Tennis, Skiing, Music, Travel, Family, Kid-friendly or any other hobby. 

Stay tuned for Part II – Becoming an Expert in Online Communities, User-Generated Content and Social Networks Such as MySpace, Yahoo! Travel or Facebook